When Lectric Longboards founder Levi Conlow saw a student zip by him on an electric longboard at Grand Canyon University, he knew he had to have one. What stopped him was how much the board cost. At $1,500, the cost of an electric board was too much for Levi and classmate Nathan Cooper. So, the two decided to make a board that would compete with the more expensive boards, at a better cost to college students. An electric longboard is an investment. It's a vehicle that gets you through the last miles of your commute or even takes you all the way. You want it to be speedy, reliable, and not break the bank. This is the balance Lectric Longboards set out to find, and in 2017 the company introduced the LS. The Lectric Longboard LS advertises higher speeds and sturdier construction than competitors, while still offering a lower price tag. Made with Canadian maple, in-wheel motor hubs, and two different speed modes, the Lectric Longboards LS provides the same features as many of its competitors at a cost more riders can afford. Branding, Advertising and Copywriting Concepts
